Text Message Election 2012

2012 US election is getting closer and both sides of the campaign are ramping it up for the last weeks. Pew Research,  is keeping an eye on how voters are using their phones to interact and keep up to date with the election campaign . The candidates themselves use text marketing to reach out to voters.

Social networking like Twitter are also widly used. The first TV debate between Mitt Romney and President Obama had over 10 million tweets wich is a record for a US political event. The second debate got 7.2 million tweets and the third and last presidential debate got 6.5 million tweets all numbers according to Twitter. That is a total of 23.7 million tweets…

Here are some interesting numbers:

88{76ac33845123b25982ffda0eb6f606179ce899e677f3c86d035d7b9fa6b6d307} of registered voters in the US own a cell phone, a lot of these people have used their cell phone to check on the election or talk about it with family and friends.

48{76ac33845123b25982ffda0eb6f606179ce899e677f3c86d035d7b9fa6b6d307} of them say they have a smartphone.

14{76ac33845123b25982ffda0eb6f606179ce899e677f3c86d035d7b9fa6b6d307} say that they have text messaged friends or/and family related to the election.

5{76ac33845123b25982ffda0eb6f606179ce899e677f3c86d035d7b9fa6b6d307} signed up to recieve text messages directly from the candidates.

27{76ac33845123b25982ffda0eb6f606179ce899e677f3c86d035d7b9fa6b6d307} of the registered voters that own a cell phone have used their cell phone to keep track of the 2012 election or general political issues.

What is your take on this, have you used your phone to follow the 2012 election in the US? Please feel free to leave a comment below.