What We Think of Apple’s Red iPhone

If you haven’t heard, Apple just introduced a new base color for the iPhone 7 and yes it’s red. Before you turn into a critic and judge Apple for another seemingly odd marketing move (it’s done plenty), there’s a reason the tech giant decided to use the color red. Shall we?

First of all, Apple currently has a partnership with RED. For those of you that aren’t familiar with RED it’s an organization whose objective is to make this generation and the next, AIDS free. It’s a noble cause and they have been partnering with all kinds of businesses and companies in order to bring their dream to life. 50{76ac33845123b25982ffda0eb6f606179ce899e677f3c86d035d7b9fa6b6d307} of profits from the sales of businesses that partner with RED help fight AIDS by going directly to the Global Fund. We think it’s a great move by Apple to show support for a serious worldwide issue and we commend them for that. That’s the good part.

We’ve established that partnering with RED and releasing a Red iPhone that supports the battle on AIDS is a great idea. Now we can discuss other things about the Red iPhone. What we don’t understand about the Red iPhone is why is the phone’s front face still white? We’re not entirely sure why Apple decided to do this but we personally think it’d look better if everything was red instead of just the back portion. Or even black! We’d be happy if they just even gave us the option to have it all red but that doesn’t seem to be the case. Don’t get us wrong, we think the red on the iPhone looks great. It’s just that the white front seems to bother us quite a bit.

Wait, there’s more

The Red iPhone wasn’t the only thing that Apple announced. Included in the announcement was cheaper iPads, improvements to the iPhone SE, the new app called Clips, new Apple Watch bands, and new iPhone cases. These announcements aren’t really groundbreaking and it’s not what Apple fans and customers are used to. That’s probably because we’re so used to Apple blowing our minds with tech innovations and the like but that seems to be a thing of the past now, especially with the passing of Steve Jobs. Still, these are welcome improvements to Apple’s line of products even though they are a bit underwhelming.

What we want to see

It’s been a while since Apple has dazzled us with their products but they still remain one of the best tech giants when it comes to delivering products that are worth the price (a lot of people don’t feel the same way and that’s okay!). What we really want to see though are new innovative ideas! They tried to do it with the Earpods but we wouldn’t exactly call that revolutionary. It might be a lot to ask for but it’s free to dream right? Tell us what you think about Apple’s latest announcement and where they’re headed as a tech company!